BREAKING: USPS slashes address verification to 60 addresses/hour. What now?
Address autocomplete built for delivery
Google suggests likely places. Smarty returns verified, deliverable addresses (including apartment/suite/unit) so orders ship right, forms fill faster, and operations stay clean.
Why choose Smarty over Google
When accurate, mailable addresses, and smooth UX matter more than POIs, teams choose Smarty.
Here’s what you get:
Here’s what you get:
Deliverability without any limits
Smarty: Verified, carrier-ready addresses for homes, businesses, PO Boxes, apartments (and more!) across 250 countries.
Google: Mixed, non-deliverable results and inconsistent formats that cause failed shipments.
Google: Mixed, non-deliverable results and inconsistent formats that cause failed shipments.
Cost & control that you can trust
Smarty: Simple, predictable pricing and full data ownership with no restrictions.
Google: Unpredictable costs and strict limits that keep you renting data, not owning it.
Google: Unpredictable costs and strict limits that keep you renting data, not owning it.
Built for shipping, branded for you
Smarty: Made for deliverability and fully white-label to keep your brand first.
Google: Maps-focused with forced “Powered by Google” branding that disrupts your checkout flow.
Google: Maps-focused with forced “Powered by Google” branding that disrupts your checkout flow.
So, which one fits your business?
If your address needs are simple, global, and low-volume, Google is a strong option. But when your business scales, expands geographically, or demands precision and control, that’s where Smarty shines.
| Priority | Smarty | |
|---|---|---|
| You need super-accurate, standardized addresses | ✅ | ❌ |
| You need complete addresses (including unit, apt, floor, lobby, PO box numbers, etc.) | ✅ | ❌ |
| You need already verified addresses | ✅ | ❌ |
| You want control and customization (filter by locality, postal codes) | ✅ | ❌ |
Address Autocomplete
Make every address count. Capture accurate U.S. and international addresses in real time to keep data clean, deliveries on time, and your teams focused on customers.
US Address Autocomplete
Turn address entry into a smooth, one-step experience. With USPS and non-USPS verified suggestions, you instantly capture complete, accurate addresses. Stop typos, recover more sales, and save money with every order.
International Address Autocomplete
Connect with customers anywhere. Get real-time address suggestions in 250 countries and territories, each formatted to local postal standards. Simplify global checkout and deliver a seamless experience every time.
FAQ
What’s the main difference between Google’s autocomplete and Smarty’s autocomplete?
Google’s autocomplete API is built for finding places like restaurants or landmarks, while Smarty’s address autocomplete focuses on providing only verified, mailable, and shippable addresses. Smarty ensures postal-grade accuracy, making it ideal for ecommerce, shipping, and billing.
Does Google’s autocomplete verify addresses?
No. Google’s autocomplete predicts locations but doesn’t confirm if an address is real or deliverable. Smarty verifies every U.S. address against USPS data and supports postal-grade validation in 250 countries.
Why does verified address data matter?
Unverified addresses cause failed deliveries, customer frustration, and lost revenue. Smarty’s verified, standardized data prevents these errors and ensures every package reaches the right destination the first time.
How does Smarty’s pricing compare to Google’s?
Smarty offers simple, transparent pricing that’s easy to predict and scale. Google uses session-based billing, which can lead to unpredictable costs if sessions aren’t configured correctly—especially at scale. Learn more at smarty.com/pricing.
Can I use Smarty and Google together?
Yes. Many teams use Google for global POIs and Smarty for verified shipping addresses. For example, you can gather input through Google and validate it with Smarty’s US or International Address APIs.
Can I remove the “Powered by Google” branding?
No. Google requires visible “Powered by Google” branding for all autocomplete implementations. Smarty is completely white-label, letting your brand stay front and center during checkout or onboarding.
Which solution is right for my business?
Use Google’s autocomplete if your app is focused on travel, mapping, or POI discovery.
Use Smarty’s autocomplete if your business depends on accurate, mailable addresses for ecommerce, shipping, or service eligibility.
Use Smarty’s autocomplete if your business depends on accurate, mailable addresses for ecommerce, shipping, or service eligibility.
More FAQs
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