BREAKING: USPS slashes address verification to 60 addresses/hour. What now?
Smarty

November 2025 | 100% online | 100% awesome

Join us this November for the Smarty Virtual User Conference, a two-day event packed with insights, tools, laughs, and $1000 worth of prizes.

This event is for you, whether you’re optimizing delivery accuracy, improving compliance, or just trying to figure out if your neighbor really has a breakfast nook.

What to expect:

  • 2 days, 12 hours of content, zero fluff
  • Live sessions from address data pros
  • Hands-on demos of Smarty’s latest tools and plugins
  • Giveaways galore, like gift cards, swag, and even a chance at a massive LEGO set
  • Hidden Easter eggs throughout the event (no, seriously—find them and win)
  • An after-party with games (shoutout to Brady Amundson)

Tailored tracks for every role

Arrows representing the 3 tracks Pinpoint focuses on

For developers:

Roll up your sleeves. You’ll explore:

  • How to integrate Smarty tools with minimal friction
    • Join us for a hands-on developer session. We'll share practical tips, highlight common pitfalls, and walk through real-world examples to help you maximize Smarty's Autocomplete and Verification APIs.
  • Ways to “hack” address processing for better performance
    • Think address validation is just about cleaning up messy data? Think again. Join one of our developers as he reveals the surprisingly creative ways Smarty's address tools can be used beyond basic validation.
  • Real-time Q&A with Smarty engineers
    • Get direct access to the minds behind Smarty's lightning-fast address validation platform. This exclusive panel brings together team members from Support, Product Development, Website Development, and Marketing for an unfiltered Q&A session.

For decision-makers:

Get the high-level strategy and proof points you need:

  • See how better address data boosts ROI and reduces churn
    • Have you reached the dreaded risk modeling plateau? Learn how rooftop geocoding, address enrichment, and SmartyKey combine to unearth new insights and uncover costly problem areas.
  • Discover how other orgs (including one BIG BRAND guest) use Smarty to scale smarter
    • Learn the bumps they experienced along the way and what they did to overcome them, any tricks they suggest for people in their same sphere who are also using Smarty’s tools, and unique implementation approaches they recommend.

For general address lovers (we see you):

From property data to address enrichment fun facts:

  • Discover risk scoring techniques for insurance, fintech, and more
    • Understand the ins and outs of what it really means to have a rooftop accurate geocode and how that can help you make smarter business decisions.
  • See Smarty’s newest plugins in action—and get your hands on them first
    • Get the first look at the new features we’ve built to make you even more accurate, fast, and in control of your data.

Bonus fun:

People throwing a party

At 2:00 PM MT each day, kick back with games, drawings, and laughs from Smarty’s finest, Brady Amundson. We work hard and PLAY hard.

Whether you’re a data engineer, product director, or just really into rooftop geocoding and risk scoring, there’s something here for you.

Register now and let’s make your address data sing.
Here’s the link to register 

 

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Read our recent posts
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Looking to build a direct mail marketing campaign? You’ve come to the right spot. Before you can send marketing mail like a pro, you’ll need to build a list of verified addresses. Otherwise, frequent misdeliveries and costly redeliveries can take the wind right out of your campaign’s sails. On top of that, a bad address list could lead you to miss out on mind-blowing postal discounts. 😱Don’t let bad addresses capsize your campaign. With a US Master Address List of over 210 million verified addresses—available by state, county, or nationwide—and shipshape US Address Verification, you can construct new lists or clean active ones with the swagger of a seasoned captain.
USPS API rate limit capped at 60 requests per hour: How to prepare and why many are choosing Smarty
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Because who doesn’t love juggling one more thing during the holiday season…? A major shift in the address-verification landscape is approaching at the beginning of the new year. On January 25, 2026, the United States Postal Service (USPS) will officially retire its long-standing Web Tools APIs, a free API that previously allowed for approximately 5 address lookups per transaction. This includes the legacy USPS Address Information APIs that many organizations have depended on for years. Under USPS’s new API structure, the default quota for many services, including the Addresses API, is 60 requests per hour.
Pinpoint 2025: Day 1 recap
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For two days, Smarty users gathered together with other address data experts for Pinpoint, Smarty’s first virtual user conference, where developers, industry experts, and product specialists talked all things addresses and pulled back the curtain on address data solutions. Attendees asked questions about cloud-based software, the impact of accurate address data on fintech and insurance companies, and the ROI of good address data across all industries. Plus, attendees got to take a peek behind the scenes and see what makes Smarty’s address data solutions tick.

Ready to get started?